2003 Reebok G6 (G Unit)

Condition: Deadstock. Comes with OG box (damaged).

Size: 7.5W (6M)

SKU: 10-108394

Launched in 2003, the Reebok G-Unit G6 stands as one of the most commercially dominant sneaker collaborations in hip-hop history. Riding the meteoric rise of 50 Cent and his G-Unit collective, the shoe sold out within days of its initial release, a momentum sustained by 50's unusually hands-on approach to retail, from store visits to sales meetings. The partnership ultimately generated over $300 million for Reebok and reportedly earned 50 Cent upwards of $80 million, figures that cemented the collab as a blueprint for artist-driven footwear deals.

The G6 was the crown jewel of a broader line that spanned the G XT, G6 Runner, G-Unit Boot, a women's exclusive, and the memorable spinning G iteration. Yet to receive an official retro, the silhouette resurfaced in 2024 when 50 Cent posted a video rocking a pristine pair in the OG colorway, sparking immediate speculation about a potential comeback.